ART COUTURE
an artist's sweater
The idea is simple, but powerful: to combine aesthetics, function, and meaning in a single product
KANGRA's fate became intertwined with that of a visionary visual artist, Enrico Magnani. His works, which combine bold creativity and deep meaning, have attracted the attention of a vast audience of international scope.
The artist and the
company, thanks to a historic friendship and especially strong mutual esteem,
now find themselves sharing a common vision: to bring a message to the world
through a project that is revolutionary. From this union "Art
Couture" was born. The idea is simple but powerful: to combine aesthetics, function, and meaning in a single product.
Combining the timeless elegance of Kangra cashmere with the innovative artistic expression of Enrico Magnani.
Combining the timeless elegance of Kangra cashmere with the innovative artistic expression of Enrico Magnani.
Sweaters become thus canvases on which the artist's cosmogonic
works come to life, leaving the walls of museums transformed into real works of
art to be wear. Each hand-painted garment becomes a living canvas, a creation unique,
an artistic excellence that brings with it functionality, harmony, beauty and
meaning. The individual is thus transformed into a patron and ambassador of a message
that he or she shares: communicating aesthetic and conceptual values, attributing
to fashion not only an aesthetic, but also a meaning; in fact, the spectacular
stellar explosions (the supernovas) from which the collection is inspired -each
shirt is named after a star in the Orion constellation- remind us remind us
that the elements that enable life are created within the stars, thus marking
our origin and our interconnection with the universe: we are indeed children of
the stars!
A project between art and fashion in the round, from creation to distribution; in fact, for the launch of this collection, Kangra plans a tour of the "works" in the windows of the most important multi-brand stores important stores in Italy with a presentation vernissage in the presence of guests and testimonials, similarly to what already happens in the world of art galleries.
HUB Style - Contemporary active press | Dec. 2023
